Internetix

Large form artwork using phone mac addresses to track conference delegates using wifi triangulation, that played with data and revealed obscure connections between delegates.

We seem to naturally fear new technology - even more so when there's possible privacy implications. Just a few years ago exposing your GPS position was a very scary proposition. So for Internetix, South Africa's most important tech conference, I wanted to playfully touch on the themes of tracking, surveillance and technophobia.

A connection map used to connect delegates via job title, company, catering requirements and personal interests, gleaned from pre-conference surveys and their Linkedin profiles.

With their permission, ofcourse, and using wifi triangulation, I was able to identify delegates' movement around the venues in Cape Town and Johannesburg and able to cross-reference their social accounts and other data to build an ever-changing playful data and connection map.

Over two million data points were collected, and built into a personalised invitation generator - for the following year's invitation - where each delegate received a beautiful poster of their movements from the previous year.

Concept, art direction, design, animation, coding.
Javascript, D3.js, PHP, MySql.